.2024 has been a volatile year for adtech funding.U.S.-focused adtech startups, when familiarized to snagging billions in equity capital annually, have actually brought up almost $360 million so far this year, putting it on course to become the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That stagnation results from market concentration, enhanced regulatory pressures, and also economical uncertainties.ADWEEK talked with five VCs that continue to invest in adtech business, regardless of these obstacles, concerning what they are seeking and also what they avoid. Maybe unsurprisingly, these clients are actually targeting chances in privacy-focused innovations and also industry-specific places including hooked up TV.